Wednesday, July 6, 2011

'Name' the Problem

Now that we have got ourselves to create a startup game company, the first thing comes to our mind is the Name. What should be the name of the company?



It may seem like its not a important thing but it still needs lot of research. So I went on with my research what are the names of the companies that are selling games on iOS. Well what do you know, most of the companies are named after common nouns.

Have you ever noticed that searching for “best game” or “fun game” or “cool game” on AppStore displays games from “Best, Cool & Fun games” company (http://www.bestcoolfungames.com/). They have easily marketed their products for free just by naming the company with most common nouns that one might expect people to search.

Having a common noun as a company name has its own advantages. It’s easy for people to remember and also you have a higher chance of getting your name displayed in search result using a common noun(not many people search for terms like “Jaleja” or “fobur” or any other meaningless word). You can find some of the commonly used common nouns http://esl.about.com/library/vocabulary/bl1000_list_noun1.htm.

After spending few hours on figuring out the name, finally got myself settled with “Keys Game Studios”. Seems simple and catchy. 

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